The original Korean title of "Cheeky Man (Yeomtong-e teolnan sana-i)" means "guy who has a hairly heart", which is an expression of Korean that implies a man who never feels guilty. This film is a comedy film about a scam of religion. In this film, there is a man saying "I am Jeong-gam". "Jeong-gam" in this film means the guy with some super natural power, who is going to be a king.
This is a comedy that laughs at old Korean book called "Jeong-gam-rok" that was historically very popular back in 18, 19 century. It contains all the predictions about future wars, mass-histeria, and a new kingdom. It is probably the most popular prediction book in Korean history. Even some people in 20th century think this book is interesting.
This film is not well directed one, but it anyway reaches its goal of laughing at the people believe this pseudo religion. The problem is many of the jokes in this film are nothing to do with the main theme. The many of them are just lame meaningless routine jokes of 70's Korean comedians, such as showing a man wearing girl's costume.
It begins with a story about a man who is crazy enough to believe he himself is actual "Jeong-gam", and his two sincere subjects. They are wearing 19 century Korean costume, and move to the house of an old woman who is a worshipper of him. The story ends up with the man's failure of selling his "magical healing water" to public.
The odd moments of this film include:
- The man and two followers try to run on the motor way with their traditional Korean style hand carry sedan. The news reporters gather to know about them. But soon the man is regarded as a lunatic. The man and two followers are captured in a mental hospital. But they escape.
- The man thinks a grand daughter of the old woman is very pretty. Since the old woman is a worshipper of the man, the man orders to offer the girl. The old woman gets happy, because she thinks the girl, her grand daughter will be a queen. But the girl and his father hate this.
- The girl's father offers some girlie show at a night club instead of the girl, his daughter. The man and his followers watch a bikini dancer and they do some awful drunken dances to get the bikini dancer.
- The man finds out the girl has her boy friend. The man wants to duel with this boy friend. The man and his followers now dress as fencing, boxing, and Taekwondo costume, and attack her boy friend.
- The boy friend tries to run away, disguising himself as a girl. But the man now thinks this person in girl's dress or the boy friend is pretty. Then the boy friend threatens the man to reveal this situation to the girl. The boy friend wants money. But the man is actually not rich.
- The man murmurs "I am helpless as Samson cut his hair by Delilah." And the scene of sleeping people follows. The background music is the song, "Delilah". The scene of sleeping people just continues without any words till the end of the song.
- The man hires 3 wandering beggars to play wounded people. The man touches them, and plays putting "healing power" on them, in front of the old woman's family. Old woman's family now believes the man's healing power.
- The man touches bowls of water, and yelling meaningless words, which may be some kinds of spell. Many people buy this water, and pay a lot of money. But a few days later people find out the fact that it is nothing but dirty water. Angry people attack the man, taking all the money away.
- They become penniless wanders or beggars. And they happen to meet their old principal of their elementary school. Old principal beats them, as a punishment. After that, the last scene of the film is they are riding a car running along the some country side, and without no explanation, they are all wearing army uniforms.
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